Bridgestone Europe recruits Rossi as Moto tyre advisor

ERJ staff report (DS)

Brussels -- Valentino Rossi, six-time MotoGP world champion, has agreed to become a Motorcycle Tyre Development Adviser for Bridgestone. A Marketing Service Agreement was signed between Rossi and Bridgestone Europe in February 2011.

Under the agreement, Valentino Rossi and Bridgestone will work together to promote the passion of motorcycling to end users and enthusiasts throughout Europe. Rossi will act alone as a professional rider; his MotoGP team and sponsors are not involved in the deal.

Rossi's role will include his evaluation and opinions as an Adviser on the performance of Bridgestone motorcycle tyres, particularly in the hyper sport, racing and sport touring sectors. Bridgestone in turn will use his input in tyre development to deliver road tyres with better performance and improved safety margins.

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Press release from Bridgestone