Conti launches free tyre race game for iPhone

ERJ staff report (DS)

Hannover -- Now you can download a free tyre racing game app for your iPhone, courtesy of Continental AG. The free app can be found in the iTunes Store.

“With the ContiTireRace, we want to gather experience in the area of eGames and position Continental as brand in the app store,” explains Carola Natzel, Manager Business Development E-Business at Continental. “Of course we would like to get young technology fans in particular interested in our company and its products.”

The goal of the game is to take the race track with ContiWinterContact TS 830 as quickly as possible, collecting valuable points along the way that give the rolling tyres additional speed and thus better lap times. The race can be “run” using either the keys or by tilting the phone.

“With the ContiTireRace, we want to gather experience in the area of eGames and position Continental as brand in the app store,” explains Carola Natzel, Manager Business Development E-Business at Continental. “Of course we would like to get young technology fans in particular interested in our company and its products.”

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Press release from Continental