Pirelli signs up for European Road Safety Charter
ERJ staff report (DS)
Rome, -- Pirelli Tyre has signed the European Road Safety Charter (ERSC). The Charter, promoted by the European Commission, was signed last week in Rome during the Italian stage of the European Safety Charter National Tour.
Alessandro D'Este, Managing Director of Pirelli Tyre Italia and signatory for the Pirelli group, said: “Safety has always been our focus. Pirelli means performance everywhere in the world but there is no performance without unsuitable levels of safety. This is the reason we have always been committed to a continuous search for products and solutions for sustainable mobility, and undertaken many initiatives to promote a safety culture among our customers, our partners and our retail networks. The signing of the European Charter is a confirmation and a reinforcement of this engagement we have.â€
Amongst the many initiatives conceived by Pirelli Tyre, a special mention is reserved to its current efforts in increasing consumers' awareness about choosing high quality tyres, as well as in planning proper maintenance programs in order to prevent road accidents.
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Press release from source
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