ERJ staff report (RD)
Geneva, Switzerland - Vredestein, which is now part of the Apollo group, has signed a cooperation agreement with Arden Automobilbau GmbH, an automotive interior styling specialist, â€œfor premium, personalised cars of top brands such as Jaguar, Bentley, Range Rover and Mini,â€ the company said in a recent statement.
"In Arden we now have another strong partner in the field of premium styling,â€ said Michiel Kramer, product manager premium styling. â€œOur â€œPremium Styling by Vredesteinâ€ concept focuses on ultra-high performance tyres aimed at the high end of the exclusive car market. A special niche market for owners of luxury, sporty cars, keen to drive their vehicles of choice using stylish tyres and rims, all year round,â€ he added.
â€œVredestein and Arden are both strong brands in this premium niche and are therefore a top class combination. We will be joining forces at for example salons, at press-related activities and advertising efforts. Vredestein will be marketed and promoted as Arden's strategic tyre partner of choice,â€ added Jochen Arden, director of Arden.
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Press release listing from Vredestein