Vredestein signs automotive styling co-op with Arden

ERJ staff report (RD)

Geneva, Switzerland - Vredestein, which is now part of the Apollo group, has signed a cooperation agreement with Arden Automobilbau GmbH, an automotive interior styling specialist, “for premium, personalised cars of top brands such as Jaguar, Bentley, Range Rover and Mini,” the company said in a recent statement.

"In Arden we now have another strong partner in the field of premium styling,” said Michiel Kramer, product manager premium styling. “Our “Premium Styling by Vredestein” concept focuses on ultra-high performance tyres aimed at the high end of the exclusive car market. A special niche market for owners of luxury, sporty cars, keen to drive their vehicles of choice using stylish tyres and rims, all year round,” he added.

“Vredestein and Arden are both strong brands in this premium niche and are therefore a top class combination. We will be joining forces at for example salons, at press-related activities and advertising efforts. Vredestein will be marketed and promoted as Arden's strategic tyre partner of choice,” added Jochen Arden, director of Arden.

This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.

Press release listing from Vredestein