US tyre market studied

ERJ staff report (DS)

Dublin, Ireland -- Mintel has published a new report titled, Tires in the United States 2008 . The 94-page report was first published in July 2008 and is available for a price of around Euro 4000, depending on delivery options.

The publishers say, "This report explores the aftermarket tyres market-going beyond discussion of market trends, segment performance, and brand sales to include the following insights:*How offerings vary among competitors and which ones stand a better chance in capturing consumer loyalty*Why and how market innovators are pushing this market forward in regards to product needs or novelt*The rise of the retread market and why it is important for the top three industry leaders*Where growth areas remain for passenger car and light truck tyres*Prevalent trends in television spots for tyres, and how to make marketing more distinct*Building brand loyalty among younger tyre buyers*What households purchase tyres the most and who is the decision maker for purchases*How women can be drawn further into tyre purchasing*Knowing which ethnic groups purchase what tyres and why "

ERJ has not seen this report and can make no comment on the quailty of the research or of the conclusions.

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