Conti wins sponsorship deal with FIFA's 2010 world cup in S Africa

ERJ staff report (DS)

Hanover, Germany -- Continental AG ihas been named an Official Sponsor of the 2010 FIFA World Cup in South Africa in the tyres product category.

Continental also has an option to extend its sponsorship until the 2014 FIFA World Cup in Brazil. "This top sponsoring deal continues the strategy we have been following since 1995 for our premium tyre brand Continental and continues our focus on football as a central communication platform for increasing brand awareness in our core markets over the next three years," explained Continental's Executive Board Member Dr Alan Hippe who is in charge of the Division Passenger and Light Truck Tyres

"our extremely positive experiences of the 2006 FIFA World Cup were an important factor in our decision to sponsor the 2010 FIFA World Cup," said Dr Hippe.

This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.

Press release from Conti