Bridgestone and FIA launch 'make cars green' initiative

ERJ staff report (DS)

Tokyo -- Bridgestone Corp. and the Fédération Internationale de l'Automobile (FIA) have jointly launched a new environmental campaign called “Make Cars Green”.

The goal of the Make Cars Green initiative is to reduce the impact of motoring on the environment by promoting more environmentally-friendly and fuel-efficient driver behaviour by working together with Automobile Clubs of each country. The Make Cars Green campaign will communicate “10 points for greener motoring*” throughout the world. Bridgestone will announce details of its programs in June, 2008.

*10 points for greener motoring

• Buy Green
• Plan your journey
• Check tyre pressures frequently
• Reduce loads and avoid the need for roof racks
• Don't warm up your engine before starting off
• Use air conditioning only when necessary
• Accelerate gently and keep your speed constant
• Use engine braking
• Don't idle your engine
• Offset your CO₂ emissions