ERJ staff report (DS)
Beaverton, Oregon -- Footwear company Nike has introduced its Trash Talk, basketball shoe. Nike describes the white shoe as, "the first performance basketball shoe made from manufacturing waste." Phoenix Suns basketball player, Steve Nash will debut the product this evening in Phoenix in a match against the Dallas Mavericks.
Nike said the outsole uses environmentally-preferred rubber that reduces toxics and incorporates Nike Grind material from footwear outsole manufacturing waste. In addition, the mid-sole uses scrap-ground foam from factory production
Nike Grind is recycled materials using rubber from the outsole, foam from the midsole and fabric from the upper. Nike created a recycling program in 1993 called Reuse-A-Shoe, which collects worn-out athletic shoes of any brand and recycles the footwear into usable material called Nike Grind. The company also collects and recycles material left over from footwear manufacturing.
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Press release from Nike