Akron, Ohio -- Kumho is to launch an 'Aroma Tyre' in the US. The company's ECSTA DX is claimed to be, "the â€œfruitionâ€ of more than a year's worth of research and development to deliver an alluring aroma tyre that replaces the normal â€œblack rubberâ€ smell with heat-resistant oils in the scent of lavender, and in later versions, neroli (orange) or jasmine."
According to Rick Brennan, Brand Director for KUMHO, the tyre is targeted at female consumers who drive such sedans as the Honda Accord, Toyota Camry, Subaru Outback, Chrysler Sebring and Ford Taurus. Kumho claims this is a world first.
This is an external link and should open in a new window. ERJ is not responsible for the content of external sites.
Press release from Kumho US