12 Oct 2006
Anagni, Italy -- Marangoni Tyre SpA has appointed Eurotyre USA Inc as its US distributor.
Eurotyre will offer Marangoni's full line of passenger and light truck/sport-utility vehicle tyres, with an emphasis on Marangoni's performance products, according to Greg Metcalfe, a principal of Eurotyre USA.
The Florida company, which has been test marketing the Marangoni line for the past year, will debut it at this year's SEMA Show, starting on 31 Oct, in Las Vegas.
It will offer retail customers exclusive territories as part of its marketing strategy, Metcalfe said.
From Rubber & Plastics News (A Crain publication)
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