Cyberspace - Dunlop Tires is the first tyre company to exploit the podcast phenomenon. Podcasts are mini programmes with music, sound and video which can be downloaded for free from the internet and played on either a computer or iPod-type media player.
Dunlop's podcasts emphasise racing and high performance driving, with professional drivers talking about how they drive and how they achieve particular effects.
So far, there are four Dunlop podcasts available, all published in February and March of this year.
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Website of Dunlop Podcasting
Press release from Dunlop