Bridgestone advertises retread system with snakes

Brussels -- Bridgestone Retread Systems is introducing a new promotional programme for its retreading system known as Qualitread.

The company has chosen a snake theme, reflecting the snake's ability to grow a new skin, just as good as the previous skin.

"We chose a snake because of the similarity between the reptile shedding its skin and the retread tyre process” says Marcello Gambarini, managing director of Bridgestone retread. The Qualitread tyre receives a new 'skin' without losing its original capabilities, just like a snake. It's like a rebirth!” To highlight the association of both ideas, the Qualitread snake has some of its scales redesigned like a tyre tread pattern.

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Press release from Bridgestone