Brussels -- Bridgestone Retread Systems is introducing a new promotional programme for its retreading system known as Qualitread.
The company has chosen a snake theme, reflecting the snake's ability to grow a new skin, just as good as the previous skin.
"We chose a snake because of the similarity between the reptile shedding its skin and the retread tyre processâ€ says Marcello Gambarini, managing director of Bridgestone retread. The Qualitread tyre receives a new 'skin' without losing its original capabilities, just like a snake. It's like a rebirth!â€ To highlight the association of both ideas, the Qualitread snake has some of its scales redesigned like a tyre tread pattern.
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Press release from Bridgestone