Yahoo and the American Association of Advertising Agencies (AAAA) are together trying to find out which are the most enduring logos in American advertising. One of the 30 or so entries in this light-hearted survey is Michelin's mascot, Bibendum.
The five most popular icons will be named as the first set of nominees in a Madison Avenue "Hall of Fame", to be announced during "Advertising Week" in New York City Sept 20-24.
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Yahoo (US) survey