Bridgestone to revitalise Firestone brand in Thailand
Following aggressive marketing by Michelin's B F Goodrich brand in Thailand, Bridgestone aims to respond by strengthening the Firestone brand there, especially among younger drivers.
This is an external link and should open in a new window. ERJ is not responsible for the content of external sites.
Bangkok Post (Thailand) story
The Nation (Thailand) story
This article is only available to subscribers - subscribe today
Subscribe for unlimited access. A subscription to European Rubber Journal includes:
- Every issue of European Rubber Journal (6 issues) including Special Reports & Maps.
- Unlimited access to ERJ articles online
- Daily email newsletter – the latest news direct to your inbox
- Access to the ERJ online archive
