London - At the recent Reifen 2016 tire trade expo in Essen, Germany, many exhibitors and attendees were undecided about whether they would attend the new Tire Cologne show in 2018 and/or Reifen, which will be moved to co-locate with Automechanika in Frankfurt that year.
As evidenced by the rival billboard adverts, some placed side-by-side around the town of Essen. organisers of Tire Cologne and Reifen/Automechanika both know they still have a battle on their hands to win the hearts, minds and cheque books of many tire-trade exhibitors and visitors.
Over the next few months, it will hopefully become clearer whether one, both or neither of these shows can recapture and carry forward the success built up over almost 60 years at Reifen in Essen.
In the meantime, please click ERJ’s Tire Expo Survey to let us know your views.