ERJ staff report (BC)
Leamington Spa, UK – Bridgestone reported strong interest from fleet managers, company directors and engineers in its exhibit at the Commercial Vehicle Show, Birmingham, 9-11 April.
Hundreds of people learned more about the brand and its portfolio of products, says the company. It launched new R-Steer and R-Drive regional truck tyres, as well as the latest addition to its fuel saving range, the Ecopia H-Trailer.
Bridgestone ran a series of seminars on each show day, with company speakers guiding visitors through innovations such as its tire pressure monitoring system, as well as outlining the brand's history.
Product and marketing manager Andy Mathias said: “Our heritage plays a big part in our overall philosophy and we had a story to tell that some people might not have appreciated. ... It is now up to us to make the most of the interest that was generated over the three days. The early signs are that this is already happening, which is great news for everyone involved.”