ERJ staff report (RD)
Bowie, Maryland -- The Tire Industry Association (TIA) and Specialty Equipment Market Association (SEMA) have jointly announced the launch of Global Tire Expo -- a new tyre industry-only part of the SEMA show taking place 2-5 Nov 2010 at the Las Vegas Convention Center in Nevada.
The new expo will be open to all segments of the tyre industry, including automotive, commercial, retreading and recycling, and will have its own branding, entrance units and colour scheme to reinforce its tyre-only focus, a 30 March joint statement said.
Educational sessions targeted at the tyre market will be lead by the most knowledgeable experts in the industry and will include TIA's â€œSuccessful Tire Dealers Share Their Secrets,â€ amongst other sessions. SEMA will also place a permanent TIA representative on its Show Committee, as well as on its Tire & Wheel Council, effective immediately, the statement said.
â€œToday ushers in a new day for the tyre industry,â€ said TIA president Wayne Croswell. â€œWe are optimistic that it will become the premiere event in the world for the tyre industry,â€ he added.
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Global Tire Expo information from Tire Industry Association