Skip to main content
Sister Publication Links
  • Rubber & Plastics News
Subscribe
  • My Account
  • LogIn
  • News
  • Technology Focus
    • Features
    • Technical Papers
    • Analysis: Rubber mixing plants of the future
      Analysis: US probes dumping by ESBR suppliers
      Opinion: Tire labels stuck in a rut
      Analysis: NR pricing takes one step forward, two steps back
    • White paper: Role of tire innerliners in improving 'in-use rolling resistance'
      White paper: Why tire air retention matters now more than ever
      Nippon Soda: Use of 1,2-polybutadiene in CSM rubber applications
      Elastomers for Sustainability Top 10
  • Events
    • ERJ Events
    • ERJ Livestreams & Webinars
    • Industry Events
    • Journey to Automation Awards 2020
      Sustainability: Top 10 E4S projects table
  • Maps & Reports
  • People
  • Directory
  • Digital Edition
  • Brainiac
MENU
Breadcrumb
  1. Home
  2. News
December 22, 2020 07:42 AM

Sumitomo targets 'rubber & beyond' in new corporate philosophy

Tire Business, a US sister publication of European Rubber Journal
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Kobe, Japan – Sumitomo Rubber Industries Ltd has "overhauled" its corporate philosophy to reflect the evolving global business environment and coined the motto "rubber and beyond, driving our future" to embody the philosophy.

    While noting the need to update its philosophy, SRI stressed that the revamped outlook maintains the firm's fundamental ideas of "fulfilling our responsibilities to society as a good corporate citizen," "pursuing greater happiness for all employees of our group" and "living up to the expectations of our customers."

    At the same time, though, SRI management said it felt it was necessary "to redefine the purpose of our existence in a way that would set clear, unwavering guidelines for all of our employees and resonate with all of our stakeholders" while "adeptly responding" to a business environment that is both increasingly uncertain and fraught with drastic changes.

    SRI's core philosophy defines the company's purpose thusly: "Through innovation we will create a future of joy and well-being for all."

    From that, the company fleshed out the philosophy's structure by defining:

    •    a story (i.e. underlying beliefs);

    •    a vision (i.e. goals); and

    •    the SRI way (i.e. key values).

    The phrase "rubber and beyond" refers to both the "cutting-edge of rubber technology" and "expanding the possibilities of rubber to develop new technologies and provide new value."

    The phrase "driving our future" refers to "bringing joy to the hearts of all who are touched by our products and services, driven by the boundless flexibility and endless possibilities of rubber materials."

    "We continue working to enhance not only our economic value, but also our value to society so that we may contribute to the development and ongoing prosperity of a more sustainable society," concluded the SRI management.

    RECOMMENDED FOR YOU
    Synthomer dismisses takeover reports
    Synthomer dismisses takeover reports
    New-look Bridgestone to emerge under 10-year plan
    New-look Bridgestone to emerge under 10-year plan
    Sri Trang Gloves starts major capacity expansion 
    Sri Trang Gloves starts major capacity expansion 
    Free Newsletters

    Breaking news and in-depth coverage of essential topics delivered straight to your inbox.

    Subscribe today

    Get the latest news impacting the European rubber industry, from breaking news to razor-sharp analysis, in print and online.

    Subscribe now
    Connect with Us
    • LinkedIn
    • Twitter
    • Youtube

    Logo
    Contact Us

    @ 2019 European Rubber Journal. 
    European Rubber Journal is published bi-monthly by NUERJ Ltd.

    Registered Office: Castle House, 89 High Street,
    Berkhamsted, Hertfordshire HP4 2DF, United Kingdom. 

    Tel. + 44 (0)203 196 0141 

    Registered No. 13104613 England

    Email: [email protected]

    Website www.european-rubber-journal.com

    Customer service 

    Tel. + 44 (0)203 196 0141 

     

    Resources
    • About us
    • Contact Us
    • Advertise with Us
    • Media Kit
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 1996-2021. Crain Communications, Inc. All Rights Reserved.
    • News
    • Technology Focus
      • Features
      • Technical Papers
    • Events
      • ERJ Events
      • ERJ Livestreams & Webinars
      • Industry Events
    • Maps & Reports
    • People
    • Directory
    • Digital Edition
    • Brainiac