Yantai, China – Linglong Tire has officially launched its new retailing model, dubbed ‘retail 2.0’, which it says will connect factories, business and stories through an intelligent process.
Linglong launched its intelligent retailing model, in collaboration with cloud and digitalalisation companies Tencent Cloud and Huazhi Intelligent in early 2020.
The system, at the time, established new operations between factories, businesses and stores to improve the service quality and efficiency of the factory to the channel.
In a statement 1 Sept, the Chinese tire maker said that the ‘retail 2.0’ model was an ‘upgrade and optimisation’ of the previous one.
“After one and a half years of deployment, Linglong's new retail has achieved positive results,” said the tire maker.
As of June 2021, Linglong said its smart retail system had registered nearly 25,000 stores, and its brand influence and channel competitiveness had “rapidly increased”.
“Currently, the tire industry's marketing model has entered a period of transformation and upgrading, and digital marketing is undoubtedly the most important way,” the company added.
The upgraded retail model, Linglong said, focuses on the company's mid-to-high-end products through the "Linglong car station" mini programme which aims to offer a package of ‘product, service and value’ to customers.
As part of this, the company has opened six ‘user-centric car station workshops’ in Yanati, which will work in conjunction with an online service platform wherein customers will have to register.
The newly opened shops, tailored for both passenger car and truck & bus customers, will offer ‘professional offline products and services’ and attract traffic to stores.
The ‘mini programme’ will also offer free-of-charge tire insurance, promotional offers and roadside assistance to registered users.