Houston, Texas – JK Tyre & Industries Ltd has announced the “commencement of operations” in the US with the set-up of Western Tires Inc. in Houston.
The move is part of “an aggressive plan to take the global business to the next level,” said a 1 June statement from the Indian tire maker.
This, it said, will build on the acquisition of JK Tornel and capacity additions at JK Tyre India in response to “steady growth” in the US and other global markets.
JK Tyre has been exporting to the country over the past two decades through a network of local partners, the company pointed out.
Western Tires will serve as the company’s marketing arm for the US, focusing on sales, service and network expansion. The after-sales service will be backed by technical teams in India and Mexico.
The new US operation shows “the significance of this country in our larger global expansion plans,” said Dr Raghupati Singhania, chairman & MD, JK Tyre & Industries Ltd.
“With our own sales & marketing channel, we are furthering our commitment towards the U.S. market to provide an enhanced delivery and service experience to our customers,” added Singhania.
JK Tyre’s portfolio for the US market includes truck/bus radial tires, passenger car tires, and light truck tires.