Singapore – Helixtap Technologies has gone live with a new digital marketplace for the rubber industry, the company announced 9 Feb.
Helixtap Ecosystem is billed as “a secure, independent marketplace for sellers, buyers and service providers to interact, with lower transaction costs and increased buyer/seller discovery.”
Target users for the platform range from smallholders, producers and processors, through to brokers, commodities traders and consumers.
Using real-time data, the platform provides financing options for rubber industry participants and access to more favourable shipping, finance and insurance rate, claims Helixtap.
Ecosystem is also designed to help companies deliver net-zero-emissions and business-development goals and to support long-term contract pricing.
“Innovation in the natural rubber market is long overdue,” according to Farah Miller, chief executive officer of Helixtap CEO.
The new platform offers “all market participants a digital marketplace to grow their businesses and provide greater transparency in the agricultural commodities market,” added Miller.
Helixtap’s statement included comment from Segsarn Trai-Ukos of Michelin subsidiary Société des Matières Premiéres Tropicales Pte Ltd (SMPT), which procures natural, synthetic and composite rubber.
“This will benefit the smallholders and producers, as well as using technology to provide better transparency for the right pricing and the right financing options,” SMPT’s managing director said in the release.