Akron, Ohio – Goodyear is launching a full line of braking components, initially through the online marketplace.
Goodyear-brand brake pads, rotors and calipers, produced mostly in the US by FDP Friction Science of Tappahannock, Virginia, will be available to consumers via goodyearbrakes.com.
The company said it eventually will create a dealer portal for professional installers.
"Goodyear brakes was created to address a critical need in the automotive aftermarket for a trusted brand of high quality brake pads and bundles, all backed by a national warranty," Wally McCarty, SVP of business development for Goodyear Brakes, said.
According to McCarty, there is currently “a tremendous opportunity for a trusted brand of braking components in the market today."
In addition, the trend to steer away from public transportation drives further demand in aftermarket automotive products.
The brake pads and bundles are designed for corrosion resistance and long wear for cars, CUVs, SUVs and light trucks, according to Goodyear.
The pads are produced in the US and available with ceramic lining for passenger, CUV and minivans to offer low noise, low brake dust and long lining life.