Cambridge, Ontario – RubberSource Inc., a maker of rubber linings for mining and chemical applications, is seeking global growth through a three-pronged approach.
The Cambridge-based company is expanding sales efforts and warehouse facilities to help support that growth, including the opening of RubberSource Europe. This includes a sales office in Moenchengladbach, Germany, and a warehouse in Warsaw, Poland.
Rubber Source plans to supply and service Europe, Africa, the Middle East and China through the new locations.
The company's Canadian headquarters "has also expanded to serve the Americas," RubberSource said.
Soucy-Techno Inc., a manufacturing partner for RubberSource that's based in Sherbrook, Quebec, has a new integrated and automated manufacturing process and expanded its own warehouse, the company added.
RubberSource "consistently maintains 200 rolls of rubber in inventory" to meet customer needs, the company said. That includes some in Europe that the company expects to add to over time as it gains better footing in that market.
Growth plans include placing more focus on chemical storage and transportation applications for the company's products. That includes providing linings for rail cars, tanks and over-the-road chemical transportation.
RubberSource, historically, has relied on the mining industry for the bulk of its revenue.
Another project designed to drive growth is the rebranding of RubberSource with a unified look for marketing materials and creation of a new logo and website.
"We got a new logo. We cleaned up all of our paperwork. A refresh on our website. Everything looks new and refreshed," CEO Rob Adie said in an interview. That was an important move as the company looks to further push into Europe with a unified look.
"We're not the company we were even a year ago," Adie said in a statement. "We needed a new, fresh look that better represented the company we are today and are quickly growing into. We are laser-focused on continuous improvement."