Chennai, India – Apollo Tyres has launched a 30-day trial challenge for its two-wheel radial tires, in a show of confidence in the performance of its products.
Under the initiative, dubbed ‘test the Alpha challenge’ customers can buy Alpha-branded tires, test them for 30 days, and return them with their money back, if they did not like the performance of the tires.
The process will also include a manufacturer’s warranty of two years on pro-rata basis from the date of manufacturing or up to 80% tread wear, whichever is earlier.
“We believe that we have a winning product in Apollo Alpha, which has been widely tested and accepted by biking experts,” said Satish Sharma, president, Asia Pacific, Middle East & Africa (APMEA).
The move, he said, was a testimony of Apollo’s confidence in its two-wheeler radials, and a step forward in “radialising the two-wheeler market in India.”
Apollo has designed and developed the Alpha, 'zero degree' steel belted motorcycle radials in-house, with a primary focus on grip and safety.
The tire features a high silica reinforced compound for high grip during cornering and other forms of manoeuvring.