London – European Fintyre Distribution Ltd (EfTD) has relaunched as Fintyre Group with a new group logo to better describe its “unprecedented evolution in the replacement tire market.”
The decision, said the London-based distributor 18 Sept, was made after a “significant process of rethinking its brand” to reflect the company’s recent growth spurt and market position.
“We continue with our solid growth trajectory, supported through the regular collaboration and strong partnership with Bain Capital Private Equity,” stated Mauro Pessi, CEO at Fintyre Group.
The US investment firm Bain Capital acquired Fintyre in March 2017, and purchased German distributor Reiff Tyre & Automotive Technology later that year.
Commenting on the rebranding, Ivano Sessa, managing director of Bain Capital stated that Fintyre’s strategy was to create a “pan-European platform” and expand further.
“We have become a family of European companies and we have been able to combine our expertise as a distribution platform with that of retail operators,” he added.
The new Fintyre Group brand will allow the group to consolidate all the companies “under a single hat,” Sessa concluded.
All the companies which make up Fintyre Group will keep their individual names and continue to develop their reputation and competitive edge in the local markets.