Trinseo sees magic triangle in tires ‘evolving’

Istanbul – Shifting environmental, political, social, demographic and purchasing trends are likely to bring about changes in the ‘magic triangle’ which defines the key features of a tire, according to Trinseo SA.

With increasing global population and more middle-income households entering the car market, cost is likely to enter the critical parameter-set, explained Anamaria Cioanca, senior strategic global marketing leader for Trinseo synthetic rubber business.

Furthermore, the drive for high fuel-efficiency, as well as CO2 emissions reduction will…

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