Hankook rebrands as tire & technology company

Seoul – Hankook Tire Co. Ltd. has renamed itself “Hankook Tire & Technology” to reflect its technological innovations and strengthen its future new business development strategy, the company said 8 May.

Hankook has also renamed Hankook Tire Worldwide Co. Ltd. “Hankook Technology Group,” and is changing the names of several holding companies and major affiliates.

With these name changes, Hankook is establishing a unified brand system, representing “a turning point in enhancing future competitiveness”, the company said.

“The name change of Hankook Tire Group is an attempt to…

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