Milan, Italy – Prometeon Tyre Group, the former Pirelli industrial tire business, has launched a new truck and bus tire brand globally.
The ‘Anteo’ name is part of the Italian company’s move from a mono-brand to a multi-brand approach, Prometeon said 26 March.
While Prometeon’s premium brand will remain Pirelli, Anteo will extend the company’s offerings to cover other market segments and price bands.
Developed with a special focus on safety, Anteo is claimed to feature “performance excellence” particularly in terms of wet grip.
The brand was developed “under…