Prometeon launches truck & bus tire brand

Milan, Italy – Prometeon Tyre Group, the former Pirelli industrial tire business, has launched a new truck and bus tire brand globally.

The ‘Anteo’ name is part of the Italian company’s move from a mono-brand to a multi-brand approach, Prometeon said 26 March.

While Prometeon’s premium brand will remain Pirelli, Anteo will extend the company’s offerings to cover other market segments and price bands.

Developed with a special focus on safety, Anteo is claimed to feature “performance excellence” particularly in terms of wet grip.

The brand was developed “under…

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