Nashville, Tennessee — Bridgestone Americas Tire Operations (BATO) is increasing prices on all Dayton-brand truck and bus radial tires sold in the US by 20%, effective 5 March.
Bridgestone said the price change was in response to increased business costs and other market dynamics.
This is the second price hike on Dayton-brand truck and bus tires in the past six months.
Bridgestone raised prices 24 Sept on Dayton truck and bus tires sold in the US and Canada by 10%.
Dayton is Bridgestone's entry-level associate brand, behind Bridgestone and Firestone.
It's advertised as "tires for truckers," aimed at the independent operator and small fleet owners.