Jeddah, Saudi Arabia – Continental has opened an office in , in Jeddah, with an eye on strengthening its foothold in the Middle East.
The office is set up as part of a joint venture deal between Continental and Saudi distributor Almutlak Trade & Industries.
The move is to support growing demand for Continental products in the country and is part of a “significant Middle East expansion”, the company said 17 Feb.
Continental marked the opening with a 31-Jan media roundtable in Dubai, hosted by head of tire division Nikolai Setzer, and Jon Ander Garcia, regional manager for Africa & Middle East.
The German tire maker also inaugurated its first warehouse facility in the United Arab Emirates, in Jebel Ali, Dubai.
“The region has proven to be a key market for Continental since the establishment of the brand’s regional representation office in 2009,” Garcia noted.
Continental also plans to launch its ContiConnect digital tire monitoring platform for commercial vehicles in the Middle East this year.