Prometeon to launch new truck & bus tire brand

Milan, Italy – Prometeon Tyre Group, the former Pirelli industrial tires unit, is set to launch a new brand developed for its truck and bus tires in March.

Developed as part of the company’s ‘multibrand growth strategy’, the new brand is set to extend Prometeon’s offer to cover all market segments, Prometeon said in a 13 Feb statement.

The company which was spun off from Pirelli in 2017 has been producing Pirelli, Formula and Itineris-branded tires for industrial and commercial transportation.

 

 

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