Waalwijk, Netherlands – Off-road tire maker Magna Tyres Group is opening a sales office in Vaughan, Ontario, to expand its reach to customers in the US and Canada.
According to CEO Michael de Ruijter, Magna Tyres’ rapid growth in recent years made the expansion necessary "to provide support locally on a 24/7 basis."
"[The new location] will strengthen our commitment to all customers in the region and is an opportunity for close daily cooperation," he added.
Magna has appointed Alex Vitale as general manager, Magna Tyres USA & Canada, to oversee the new office.
Vitale previously served as CEO for the North America operations of TP Commercial Solutions LLC.
Prior to that, he was the general manager of agricultural/OTR tires for Pirelli Tyre.
With the opening of the new location, Magna expects product availability to increase as stocks can be locally maintained.
“The objective is to increase the market share, focus on improving customer relationships and satisfaction in this high-potential region," the company said.
Magna Tyres has evolved from a specialist rubber compound producer to a manufacturer and distributor of OTR tires in the past 10 years.
Magna's tires are produced at its factory in Hardenberg, The Netherlands, and sourced from a manufacturing partner in Thailand.
The company distributes its products in more than 130 countries.
Prior to the opening of the Vaughan office, Magna was represented in North America by Magna Tyres Canada Ltd in Aurora, Ontario.