Opportunity and uncertainty ahead for Ceat

Article originally published in Nov/Dec issue of European Rubber Journal magazine:

Indian tire maker CEAT sees opportunities alongside the many emerging challenges now impacting domestic and global tire markets

The global tire industry is currently undergoing an unexpected series of market-disruptions and upheaval, according to Anant Goenka, managing director of Indian tire maker CEAT Ltd.

“Growing nationalism, currency fluctuations, rising crude and commodity prices have resulted in market conditions that could not be anticipated as recently as a year ago,” Goenka explained in written comments to ERJ.

“China, which…

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