Opinion: Step up to the platform

Ahead of the company’s participation in the Tire Technology Expo, VMI’s chief commercial officer Mike Norman urges companies to rethink how they upgrade tire machinery

Many different forces are shaping the future of the tire industry, from increasingly restrictive regulations and growing use of thinner, lighter materials to digitalisation and developments around electric vehicles and autonomous driving technologies.

To cope with such potentially disruptive changes, a simple move many companies could make today is to focus more on…

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