Maastricht – Arlanxeo has launched a ‘self-service’ online platform for customers using EPDM produced at Saudi Aramco’s Petro Rabigh joint venture with Sumitomo Chemical.
Under an agreement reached with Aramco in February, Arlanxeo markets the EPDM under its Keltan trademark with the extension ‘KSA’ – standing for Kingdom of Saudi Arabia.
With the new platform, customers will be able to retrieve technical information of the Keltan KSA grades as well as product safety, quality and regulatory documentation at any given time.
Furthermore, Keltan KSA customers will be able to request product samples and place on-line orders, which will be trackable in real-time.
“By launching self-service, we are creating a new way for customers to interact with our products, our services and us,” said Jasvinder Kaur, head of the Keltan KSA business.
Arlanxeo is currently a synthetic rubber joint venture between Saudi Aramco and German chemicals and polymers group Lanxess.
The Saudi partner is, however, set to take full ownership of Arlanxeo: buying out Lanxess’ 50% stake in a deal expected to complete by the yearend.