Premium-tire drive impacts Bridgestone sales in China

Tokyo – Bridgestone Corp. has noted a decline in replacement passenger car tire sales in China for the nine months of 2018, due in part to changes to its sales strategy in the country.

In an 8 Nov conference call, Bridgestone executives linked the replacement sales dip to trade tensions between China and the US, as well as to ‘macroeconomic’ factors.

Another factor, though, was the “deliberate controlling of the sales volume” in China as the tire maker adjusted its offerings in the market.

“In China, we are…

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