Hanover, Germany – Continental AG is carrying out a brand shift in the drive system aftermarket, the company announced 23 Oct.
Components such as timing belts, timing chains, accessories and tools for automotive workshops will no longer be sold under the ContiTech brand, but will instead be distributed under the Continental name.
In doing so, Continental said it is pooling its in-house expertise in original and aftermarket equipment for automotive drive systems under “a single strong brand”.
During the brand shift, Continental has also updated its packaging design, with large-format images on the boxes and QR codes for distribution and installation tips.
“That will definitely ensure greater clarity on the shelf,” said Rolf Sudmann, who is responsible for the aftermarket business for drive systems at Continental.