Future Tire: Return on innovation

At the ERJ Future Tire Conference 2018, a top-line panel of experts from the European tire industry examined the challenges of a potential technology-led revolution for the industry over the coming years. 

Cologne, Germany – How should tire makers adapt their manufacturing and market strategies to address the requirements and opportunities of the emerging digital era?

The question was the theme of an expert panel discussion, tag-lined Evolution or Revolution?, at this year’s ERJ Future Tire Conference in…

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