Goodyear boss highlights radical changes in tire distribution

Akron, Ohio – Trends around stock-holdings at distribution companies show how tire makers need to adapt radically to customer-driven changes in the market, believes Richard Kramer, chairman, president and CEO of Goodyear.

In a keynote speech at the International Tire Exhibition & Conference in Akron 12 Sept, the Goodyear boss described SKU (stock keeping unit) proliferation as “an early warning sign” for the tire industry.

This proliferation is driven by automotive vehicle makers, continued Kramer, commenting: “Vehicles are changing rapidly to deliver what customers want.”

Noting that an…

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