Singapore – Natural rubber supply group Halcyon Agri Corp Ltd is mulling the launch of a digital NR trading platform in response to weak commodity prices.
“We want to offer an alternative platform which will be a digital disruptor of the current price discovery platform,” Robert Meyer, CEO and co-founder of Halcyon Agri said in a 3 Sept written statement to ERJ.
Set to be launched in 2019, the “multi-million-dollar” platform is intended as an “Amazon-style” makeover within the NR market, according to Meyer.
“Our goal is to move away from a commodity style pricing towards an industrial pricing and facilitate transparent supply chain transactions,” said the official, adding that more details will be provided at a later date.
Halcyon Agri, which merged its rubber assets with Chinese state-owned Sinochem International in 2016, is the world’s biggest supplier of natural rubber – having overtaken Thailand’s Sri Trang Agro-Industry in the first half of 2018.
The company’s total NR supply volumes rose 17.2% year-on-year at 680,716 tonnes for the first half of the year, above Sri Trang’s 675,471 tonnes for the same period.
Operating mainly in Indonesia and Malaysia, Halcyon’s distribution network covers south east Asia, China, South Africa, the US and Europe.