Bridgestone advances OE approvals with “tailoring approach”

Tokyo – Bridgestone Corp expects to complete around 100 OE fitments this year, the Japanese tire manufacturer announced 23 Aug.

The company said it has already gained more than 45 fitments on over 15 models since the start of 2018, with over 60 additional fitments scheduled by the yearend.

Models featuring Bridgestone as OE fitment include Ferrari Portofino, Porsche Cayenne, Mercedes A-Class and C-Class as well as Audi A1, A6, A7 and Q2.

Bridgestone attributed its progress to a “tailoring approach”, which involves close cooperation with OEMs “to…

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