Michelin advocating for more worn tire safety information

Laurens, South Carolina — Are consumers working with only half a deck, so to speak, when it comes to choosing which tires to buy?

It’s no secret that tires exhibit widely varying degrees of performance when new, but how do the same tires perform when half-worn, both compared with themselves when new and with competitors’ products, new and used?

That’s the crux of a business and technology position for which Michelin has been advocating the past few years.

Now Michelin North America Inc. is taking up the mantle…

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