Zafco, Van Den Ban to distribute Armstrong brand in Europe

Cologne, Germany ¬ Zafco International is launching the Armstrong tire brand in Europe in partnership with Van den Ban Autobanden NV, one of Europe’s largest independent wholesale distributors.

Dubai, United Arab Emirates-based Zafco and Van Den Ban will start with the Armstrong passenger and light truck lines, according to Carl Casalbore, head of Armstrong Tire Co., a Miami-based sales subsidiary of Zafco.

The new partners will start shipping product to European customers in the fourth quarter, Casalbore said, about a year after Zafco introduced the Armstrong consumer…

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