Michelin rolls out ambitious tire-recycling goals

Montreal – Michelin has set a pair of ambitious tire-recycling targets for the coming 30 years. Simply, said Cyrille Roget, Michelin’s technical and innovation communications director, the goals are intended “to change what tires become and to change what they are made of.”

By 2048, Roget said the French tire maker expects its manufactured tires to contain 80% recycled materials. At the same time, the company aims to have 100% of its tires recycled.

Michelin officials, who articulated the goals during during the company’s Movin’On advanced mobility…

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