Future Tire: Q&A with head of digital garage R&D at Bridgestone EMEA

In this Q&A, Lorenzo Alleva, head of digital garage R&D at Bridgestone EMEA, who will be speaking at the Future Tire Conference, comments on new technologies within the tire industry:


ERJ: Please identify one significant development in the tire industry in the last 2-3 years, and explain its importance.

LA: For the automotive industry, the fundamental need is for people to live their lives in a mobile way, getting from A to B when they need. Mega trends such as sustainability, population growth and urbanisation are forcing…

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