Tokyo – Bridgestone Corp. has joined the Ellen MacArthur Foundation’s Circular Economy 100 (CE100) programme, to become the first Japanese firm to join the initiatives.
The programme is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.
Bridgestone announced 26 April that it aimed to learn, build capacity, network and collaborate with other corporations, governments and academia through joining the initiative.
A circular economy, Bridgestone went on to say is “underpinned” by a transition to renewable energy sources, building economic, natural, and social capital.
As part of its contribution, the Bridgestone Group offers solutions combining new tires, retreads, services and IT tools to its fleet customers.
The company said it would use the knowledge gained through cooperation with the CE100 programme to integrate the concept of a circular economy into its broader business model.
“[This] can provide new value to customers and society across all stages of tire lifecycle, including recycling, smarter use of materials, energy and information,” the Japanese company added.