Comment: Will tire makers ever see the light?

Original article published in the March/April issue of European Rubber Journal magazine.

PatrickElectric vehicles, connected mobility and autonomous driving, are forecast by many to radically change the way we all travel around in the not-too-distant future.

While there is clearly an element of technology-push and hype around such developments, there seems little doubt that some big changes are on the way.

But how will the tire industry adapt to, for example, a shift away from individual car-ownership or – if…

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