Nokian Tyres changes brand design

Nokia, Finland – Nokian Tyres has changed its brand design is response to consumer trends and in order to become more attractive in the company’s strategic growth areas.

nokian-tyres-sans-new-brand-designThe Finnish tire maker said 6 March that the new brand, which uses simpler fonts compared to the previous design, reflected its “long history, sustainable business and Scandinavian values.”

The redesigned brand image takes inspiration from the simplistic aesthetics of Scandinavian design, said Nokian.

The colour…

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