Michelin, Pirelli top owner-satisfaction ratings

Tustin, California — The Michelin and Pirelli brands earned top recognition in AutoPacific Inc.’s 2017 Replacement Tire Owners Satisfaction Awards, based on responses from 7,000-plus consumers.

This was the seventh consecutive year that AutoPacific, a Detroit-based automotive marketing research and product consulting firm, has given out the awards.

AutoPacific’s awards measure owner satisfaction with attributes ranging from performance and traction to fuel efficiency and price, the company said.

The satisfaction scores, which are weighted by the importance rating for each attribute, communicate how well each tire brand performs…

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