Sumitomo exec: Tire industry will “weather” autonomous storm

CropSmallwood sumitomo driverlessLas Vegas, Nevada — While autonomous vehicles (AVs) are likely to be highly disruptive throughout the automotive sector, the tire industry will come through relatively unscathed, believes Richard Smallwood, president and CEO of Sumitomo Rubber North America Inc.

Addressing a Tire Industry Association a recent event in Las Vegas, Smallwood said as with every significant technological change, AVs will lead to disruption across automotive manufacturing, retail and service sectors.

“If new car sales drop by 40%, what…

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